Raycomm are proud to announce the development and subsequent release of ground breaking world first iPhone app for Polydor to accompany Snow Patrol's new album "A Hundred Million Suns".

Aaron Bogucki, Digital Campaign manager for Polydor responsible for the Snow Patrol release said, "When we were looking to develop the first artist-specific iPhone application for Snow Patrol we were pleased to find that Raycomm were more than up for the task. From initial concept meetings, to development and through to launch Raycomm provided excellent support and input. The application was an immediate success with Snow Patrol fans and provided a brilliant springboard for one of our most important and successful campaigns in 2008."

Richard Thatcher, Managing Director of Raycomm added, "This application was a pivotal moment for Polydor and their parent company Universal Music in exploring the power of this new media's marketing potential created by the iPhone which resulted in a significant additional number of sales around the world".